By Will Paccione on
12/26/2008 8:02 PM
So 2009 is here and you think you finally grasped this whole "Web 2.0" Social Media thing. however, some of you (read as "us") have hit the brink of obsession with it. Here's how you know you'll be ready for Web 3.0 and beyond...
#12: Not only do you have a Twitter account, but you know why you'd use: Qwitter, Tweet Grid,...
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By Will Paccione on
12/22/2008 9:33 PM
Whether you planned for it or not, you realize that leading your company through these tough economic times falls squarely on your shoulders. Traditional advertising just isn’t bringing in the business for you like it used to. People now Fast Forward past your TV commercials, listen to music without your radio ads, don’t look at the junk mail...
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By Will Paccione on
11/30/2008 2:06 PM
Notice anything different when you do a Google Search? If you're logged in to Google, check you're search results page after doing a search and you'll see what I mean.
You'll see that you can adjust the rankings on the search results page by clicking the light gray buttons on the right of each individual result. Move'em up, down, off...
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By Will Paccione on
11/4/2008 6:49 PM
Problem: You're very involved in Internet Marketing for your website and you're getting lots of visitors, but no one's staying! Even worse, they're leaving after the first page. This frustration is called The Dreaded "Bounce Rate".
Avinash Kaushik, The Analytics Evangelist for Google, describes Bounce Rate as "I came, I puked,...
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By Will Paccione on
10/14/2008 5:31 PM
Obviously, the Internet is constantly evolving. The difference now is that the Internet is no longer a one way conversation. You don't need to have a business website to have a voice online anymore. Like Chuck D. said, "Power to the People!"
As users, we can now get what we want, when we want it.
Check out these stats:
...
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By Will Paccione on
9/29/2008 8:47 AM
I was speaking with a friend that was working hard to get targeted traffic to his website. The issue was that his site was a portal off of his company. In other words, his site is a template off his main company's site in which he only has access to change certain things... About Me, Contact info, etc. That makes it very tough to get useful...
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By Will Paccione on
9/14/2008 1:26 PM
Google jumps into the fierce browser wars with Chrome. My first impressions...
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By Will Paccione on
9/4/2008 3:40 PM
So now people are going to your site. However from your Analytics (Site stats) you're seeing that people are leaving after the 1st page (Bounce rate). Or, they're spending mere seconds on your site instead of the hours that you'd like. Here are some more tips to keep them on your site longer.
How well do your pictures relate to the page on which they exist? Are they clear or grainy? A nice picture will serve a couple of functions. It'll break up a page full of text and it'll give the visitor a hint whether the page has the info they're looking for....
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By Will Paccione on
7/28/2008 12:21 PM
Wanna keep people on your site longer? Well, here are some basic things you can change (if needed) on your own site that can increase the chances of them sticking around.
Are they "musts"? Absolutely not. There are no rules for websites, but why re-invent the wheel? If people have to learn how to navigate your website... You've already lost them.
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By Will Paccione on
6/16/2008 6:06 PM
So you have a website up, and now you're waiting for visitors... and waiting... and waiting...
Time to find out if your site is indexed. To check it- go to Google or another Search Engine (SE) and in the search bar type:
site:www.mysite.com (replace "mysite" with your website name)
This will show you the pages that are...
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